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- Memory Reconsolidation: Why Recalling a Memory Changes It
Memory reconsolidation is the process by which a recalled memory becomes unstable and must be stored again, so each recall can slightly strengthen or change it. - Operant Conditioning
Learning through consequences: reinforcement increases behavior and punishment decreases it, as studied by B. F. Skinner. - Classical Conditioning
The learning process discovered by Ivan Pavlov in which a neutral stimulus becomes associated with a reflexive response.